Adidas is all in is the new ad campaign for the sportswear brand. It is the biggest ever global brand campaign, showcasing Adidas distinctive diversity of old and new sports, cultures and lifestyles, it fuses the worlds of sport, music and fashion together. The filmmaker Romain Gavras chooses to film Katy Perry, B.O.B., Lionel Messi, David Beckman, Derrick Rose, Dennis Busenitz during their daily life.
